Event Management vs. Planning

Updated: Oct 13

What is event management vs event planning

Even though they are two completely different tasks, event management and event planning are frequently used interchangeably. Simply put, planning and management are not the same things. While the skill sets of these two functions are similar, they are not the same. It causes issues for people dealing with clients who believe they require an event manager when they actually require an event planner. And for those clients who believe that all event managers also plan events. So let's clear things up, because it's critical that you and your clients are on the same page.

Different Titles

There are several job titles and job descriptions in the event planning sector. To mention a few, there are event planners, meeting planners, event coordinators, convention planners, and event managers. The list goes on and on. The list of job functions expands as the industry grows. While employment growth is generally a good thing, those new to the field may be confused by the variety of event planning job responsibilities and event management job titles available. It's as aggravating for seasoned experts to deal with consumers who don't understand what they're getting.

Event Planning

Let's begin with the organizing of an event. The term "planned" is crucial here. Every event, from bridal showers to milestone birthday parties to large corporate meetings, starts with a plan. The event planning process begins with early discussions with clients about event ideas, themes, desired dates, and budget constraints. Event planning begins at the very beginning, with the conception of the event, and continues until the event takes place. And, to be honest, until a few weeks after the event while event planners finalize specifics and follow-up items. Working closely with the client to construct an event that reflects the client's vision of the gathering and achieves the event's goal is what event planning entails. Clients who employ an event planner hire someone to organize all aspects of the event, including associated details and action items, as well as to oversee the event until it is completed.

Event planning responsibilities are but are not limited to:

● Developing a budget

● Selecting an overall theme for the event

● Selecting a venue

● Hiring outside vendors

● Negotiating hotel contracts

● Hiring a caterer

● Planning the menu

● Arranging for guest speakers/entertainment

● Choosing the color scheme

● Putting together transportation

● Creating invitations

Everything that goes into putting on an event is referred to as event planning. This function is part of the bigger event management umbrella.

Event Management

Every type of event is made up of a variety of components that fit together like jigsaw pieces. All of these elements eventually come together to form an event. All of those interconnected elements must come together at the right time and in the right location, easily, efficiently, and according to plan, for an event to be successful. This is referred to as event management. In simple terms, it is the event's project management. All of the numerous components of an event, as well as the teams of individuals responsible for each aspect, are created, coordinated, and managed by event management. Some of the features of event planning include, but are not limited to:

● Reserving a location for an event

● Coordinating outside vendors

● Developing a parking plan

● Designing emergency contingency plans

● Ensuring compliance with health and safety standards

● Managing staff responsible for each function

● Overseeing the execution of an event

● Monitoring the event

● Resolving event situations on site

Working Together

It's difficult to separate these two duties because they're not just tightly related, but their responsibilities frequently overlap. Individual event planners and event managers may both offer event planning and management services. The event planner or corporate event management team, the venue, and the event itself all play a role. It's crucial to know the differences between the two so you can decide which services you'll offer. For example, if you offer large-scale event planning services, you'll engage with an event manager who will coordinate your services with those of the catering manager, audiovisual crew, and so on. Define your function and the services you'll offer, and make sure prospective clients understand them to avoid any confusion during the planning phase.


Here is Kwiverr, a new management system and event registration platform on the market. This software is cheaper, easier to use, and more intuitive than the others on the market. This management software can help you the most when you are planning your next event with some key features like:

  • Unlimited events (in person and streaming)

  • Can stream using Kwivrr's streaming platform or use other streaming platforms like Youtube, Vimeo, Resi

  • Free to get started

  • Really attractive service fees

  • Unlimited ticket types

  • Guests can transfer tickets to friends

  • Real-time analytics for ticket sales, extra perks, and check-ins

  • Built-in email communication (both automated and targeted)

Event Management vs Planning: The Differences Matter

As you can see, there are many differences between an event manager and event planning. An event planner plans all of the fine details of the event while event management is the project management of the entire event. Both are two totally different titles with different responsibilities as listed above but both work closely together to create a great and fantastic event. Also, check out Kwivrr as it can help you to save money and time managing your next event as it is better than the other apps on the market.


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